Many 21st-century gangsta rappers took lessons from 50 Cent's gruff flow and blood-soaked lyrics. Though an MC in the classic NYC tradition, he appealed to Chicago drill star Chief Keef and Atlanta's Gucci Mane, both of whom favor a similarly menacing mix of booming baritones and gritty beats. Closer to home, his friend-turned-rival The Game has used 50's hardcore hoodlum style as the blueprint for turbulent tales of life on the streets.