Latto's 777 Radio

Asked to describe the months that followed the release of her acclaimed 2022 album 777, Atlanta-hailing MC Latto rattles off a list of accomplishments that sounds like a checklist for impending superstardom. “I went on my first headline tour, I won a BET Award, I attended the VMAs, I dropped the ‘It’s Givin’ music video,” she says, pausing to catch her breath. “‘Big Energy’ is double platinum…” All of which is how we arrive at the launch of her Apple Music show, 777 Radio. Big Latto is ready to open up another channel of communication for her already rabid fanbase. “I’m going to keep it very personal and play what I actually listen to,” she told us of the show. “I'm going to highlight new artists that I feel like the world needs to hear, artists that I think deserve more spotlight. I listen to a lot of female rap, so definitely supporting the girls, and definitely a lot of Southern music.”

As Heard On

Select a country or region

Africa, Middle East, and India

Asia Pacific


Latin America and the Caribbean

The United States and Canada