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  • Perfume

About Perfume

Japanese techno-pop stars Perfume combine cutting-edge digital delirium with old-fashioned warmth and approachability. Formed in 2000 at the Actors School Hiroshima, Perfume—Ayano Omoto, Yuka Kashino, and Ayaka Nishiwaki—were completed three years later with a move to Tokyo and the addition of producer/songwriter Yasutaka Nakata. Early singles "Computer City" and "Electro World" placed Perfume in the lineage of Japanese electronic trailblazers Yellow Magic Orchestra, but 2007's irresistible dance track "Chocolate Disco" and the ubiquitous, gleefully future-shocked "Polyrhythm" made them mainstream stars. Nakata's music blended digital instrumentation and the girls' heavily processed voices into a seductively maximalist barrage of techno, house, and synth-pop, while choreographer Mikiko fashioned the trio into a high-heeled stage-and-screen spectacle with intricately synchronized moves. Perfume's 2008 debut, Game, topped Japan's album chart, setting a precedent for the group's five subsequent records. Ever the experimentalist, Nakata added an R&B tinge to 2009's Triangle, but it was "Love the World," a pure pop confection, that became Perfume's biggest hit to date. JPN, a crowd-pleasingly diverse and catchy collection of singles (and B-sides), steered Perfume back to their electro-pop roots, while 2013's Level3 focused attention on the dance floor. The Perfume formula—slightly extended dance-pop tracks in a variety of styles—ensured that Cosmic Explorer (2016) and Future Pop (2018) also enjoyed huge success, abetted by futuristic videos and high-tech live performances in which the trio seem both dazzled and delighted by the future they helped create.

Hiroshima, Japan

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