The Trap Temptations

The Trap Temptations

In the decade since Emtee, Sjava, and Saudi, working with superproducer Ruff, introduced us to a distinctively African take on trap, every member of the collective has gone on wildly diverging artistic journeys, exploring pathways in acid rap, folk, and electronica. Years removed from making a name together as part of the iconoclastic African Trap Movement, the pioneers remain bullish about doing it their way, sharing lessons they learned on their journey. Anchored by Ruff’s amorphous production, Emtee, Sjava, and Saudi broaden the collective’s patented trap formula with soulful grooves and tear-jerking confessionals that often veer into maskandi and ’90s R&B. Sjava’s textured vocals welcome listeners on “Ivangeli,” setting the stage for Emtee and Saudi to deliver verses about persevering through life’s lurches. They’re candid about mistakes they’ve made on “I was Young” and “How Many Times.” The spiritual essence of the African Trap Movement’s early music pops on “DejaVu” and “Soweto.” When guests stop by, they slip into the world Ruff created with ease, as Vuyo Manyike does on “All the Time” and “Save Me.” The same goes for BABYG!RL ZAE’s appearance on “Hamba Nami,” a song that interpolates Akon’s love-in-spite-of-hate classic “Don’t Matter.” Across the 10 songs of The Trap Temptations, the African Trap Movement pioneers reflect on growth, community, and the inner workings of their public profiles, reminding fans new and old that a collective this cohesive will always be more than the sum of its parts.