The live concert setting adds a whole new dimension to Omer Adam’s heartfelt Mizrahi pop. He holds the crowd captive as they chant lyrics back to him, taking them through Eastern-flavoured ballads, bouncing reggae rhythms and vibrant dance tracks. His fans match his energy at every turn, cheering him on during slow tracks like "Modeh Ani", getting riled up with the rousing 2014 single “Mahapecha Shel Simcha” and erupting with the unmatchable vibrancy of the closing song, colourful party anthem “Tel Aviv”.