

On their full-length debut, the K-pop group find authenticity in the details. BOYNEXTDOOR have never been afraid to give listeners direction. The K-pop boy group have used playfully presumptuous lyricism to keep fans hooked since they launched in 2023 under the guidance of Korean rapper-producer ZICO. On HOME—the group’s first full-length album—the signature wit is present on all eight tracks, often with clear instruction. “Girl, it must go viral,” they insist on “VIRAL”, a single built on unexpectedly melancholic melodies that melds BOYNEXTDOOR’s global ambitions with the quest to win a lover back. Members Sungho, Riwoo, Jaehyun, Taesan, Leehan and Woonhak use their confessional style to sprinkle the album with autobiographical perspective. On the atmospheric hip-hop track “06070,” which gets its title from a Gangnam postcode, they reminisce about the sweat and focus of their trainee days (“My one-pyeong workspace becomes my bed/Breath fogs up the mirrors surrounding me”). On the piano ballad “Forever You,” they reflect on the mortality of their parents and the inevitable passage of time (“Mom, I had a dream/You were leaving me”). A hyper-awareness of time is more light-hearted in the swing jazz of feel-good pop track “Upside Down” (“Crank up the jukebox, old-school style/Gathering everyone—grandmothers included—regardless of age”). “No synonym, if you want to talk good and evil/Ctrl C and V like that, that, that, I don’t see them all, gone,” Jaehyun raps on “ddok ddok ddok”, a hip-hop track that confidently announces the group’s arrival as peerless in a sea of fifth-generation contemporaries. Here and elsewhere, BOYNEXTDOOR wield specificity as authenticity like the sharpest of K-pop weapons.