LATIN MAFIA

Latin Mafia began as a COVID-19 pandemic pastime of three brothers from Monterrey, but the unexpected positive response on social media to their first videos encouraged the De La Rosa siblings, producer Mike and vocalists Emilio and Milton, to pursue a future in music. Between 2020 and 2023, the trio independently released several singles, accruing millions of streams with their blend of pop, trap, R&B, and reggaeton, and selling out big venues in Mexico City. Signed by the powerful Rimas Entertainment label in 2024, the band was poised to make the jump to the major leagues with their debut album, Todos Los Días Todo El Día.