Rowma

Rowma grew up enthralled by icons such as Wisin & Yandel and Daddy Yankee, and began making up songs in his early teens. After a couple of seasons spent honing his material and image, Rowma started to make serious inroads into the island's urban scene around 2024 with tracks such as "My Kitty" (with Tutu), and a style that fused the rawness of trap and the catchiness of reggaeton with a streetwise attitude. More singles and a couple of EPs followed in 2025, with "Unfollow" and "Días Grises 1.0 - Remix" proving the most successful. Described alternatively as an album and an EP, the nine-track De Quién Es La Culpa? (2026) represented a pointed attempt to break into the global market.