The Rudeboyz

Colombian producer duo the Rudeboyz established a reputation as serial hitmakers for Latin pop stars before earning top billing on their material. Producers Bryan Lezcano (Chan El Genio) and Kevin Jiménez (Kevin ADG) first began their association in 2008. Their careful fostering of artists such as Maluma proved instrumental in the massive success of Colombian reggaeton, spawning global hits such as "Borré Cassette," "Felices Los 4," and "Hawaii," and collecting multiple Latin Grammy awards and nominations. The Medellín duo also collaborated frequently with Shakira, most notably on "Chantaje" and "Me Enamoré," as well as numerous other Latin pop and urban stars such as Reykon, Blessd, Arcángel, Zion, and many others. After a decade behind the console, from the 2017 release of "Sour Diesel" onward, the duo's name gradually began to share top billing with their guest artists on many of their productions. By 2025 the Rudeboyz trademark had appeared on almost 50 singles and remixes.