“I got an empire, now I’m focused on building up,” Lil Baby says on “My Side.” About a decade into his rap career, he’s already built a lot: He’s become one of the defining Atlanta rappers of the streaming era, delivering a barrage of hits under the Quality Control Music banner and keeping his career afloat while peers and collaborators have lost momentum by way of legal issues (such as mentor Young Thug or The Voice of the Heroes collaborator Lil Durk) or a fickle music industry, or—in the case of late Migos member Takeoff—have tragically lost their lives. It takes a lot to stay FRESH over a career approaching 10 years, but Lil Baby does just that with his fifth studio album, delivering the same unwavering confidence, creative voice manipulation, and vivid street storytelling that’s made him such a star. After concluding “Top Uh It” by insisting that he’d rather buy property in his children’s names instead of new chains, on “Mr. Do Something” he recalls not even reading his first contract before signing—and comparing it to a drug deal at the time—yet still achieving longevity. “Like a Brat” spoils a woman with everything from foreign cars to morning matcha; “All My Partnas” delivers an all-star promiscuity posse cut with Young Thug, Future, and Rylo Rodriguez over an airy beat by London On Da Track; and he playfully demolishes a Pharrell beat for “Dead Fresh.” On the Metro Boomin-produced closer “Keep Goin,” he makes a declarative statement on his resilience: “They thought it was over for me, I ain’t near panic,” he says. “Like the Great Wall of China, still standing.” Whether he’s speaking of persevering in the streets or the music industry, the words apply all the same.