Hip-hop has been an influence on TREASURE’s sound since their 2020 debut, but it’s arguably at its most prominent on their fourth mini album. When people talk about the spread of South Korean pop culture around the world, they tend to discuss it in waves. K-pop boy group TREASURE leans into this descriptor with the title of their fourth mini album NEW WAV. Global aspirations are the heart of lead single “IF I.” “I ain’t here for the rules, I’m here for the impact,” Japanese rapper Yoshi declares in the first verse of the track. “Ain’t nobody ever gonna forget my name,” Korean vocalist Jaehyuk adds in the pre-chorus crescendo. Hip-hop has been an influence on TREASURE’s sound since their 2020 debut, but it’s arguably at its most prominent in the group’s discography in NEW WAV. TREASURE’s rap line—which includes Choi Hyun Suk, Yoshi, and Haruto—takes center stage on the party anthem “NALLY-NA,” while all 10 members get in on the high-energy, hip-hop-infused action for “ZOOM ZOOM” and “DANGER.”