Defying his royal heritage by becoming a musician, Keita rose to world fame thanks to a persistent love affair with fusion music. Shunned by the Mandinka people due to his albinism, his distinct features became a driving force and source of inspiration in acclaimed albums like La Difference, where he literally sings the praises of being different. Capable of making the audience of even the most sombre concert hall crowd rise to its feet with a brand of Afropop that's unafraid to borrow brazen Western rhythms, he can just as easily sink into the deeper realms of the African soul.