Debuting in the early 2000s, Mexican singer Roberto Tapia brought a new energy to classic norteño and banda. Known for his mellow voice and vibrant rhythms, Tapia excels at both corridos and ballads. While he's enjoyed hits with sweet love songs, Tapia also explores the realities of life in modern Mexico, especially the effects of the drug trade on the lives of those living along the border. Mixing vintage sounds with a contemporary message, his music reaches across generations, and his vivid storytelling will thrill any norteño fan.