In what was already set to be a massive year for música mexicana and its young new wave, nobody represented the genre’s surging global popularity quite like Peso Pluma. While the breakout star’s earlier singles like 2021’s “Por las Noches” garnered him some meaningful attention, his often collaborative output in 2023 proved inescapable to listeners worldwide. The ubiquity of his anthemic Eslabon Armado team-up “Ella Baila Sola,” Apple Music’s most-streamed Latin song of the year, primed him for the countless singles and features that followed. Major moments like “PRC” with corridos tumbados pioneer Natanael Cano and “QLONA” with superstar KAROL G arrived at a feverish pace alongside fresh and authentic hits such as “LADY GAGA” with Gabito Ballesteros and Junior H. At the center of it all came GÉNESIS, an extraordinary album teeming with famous and talented guests who helped support his bold, modern vision.