David Tao started his career as a songwriter and producer. This is a big reason for his popularity and the immense respect both the industry and his fans feel toward him: he puts his time and care into producing each album, from song writing and demos to recording and production. He's always involved in every process making sure each song is 100% David Tao. Mandopop loves ballads and so do Tao, but he gives them flavours infused with R&B and rock and embellishes them with confident falsetto, establishing a new musical presence in the musically monolithic Chinese pop.