bbno$ Essentials

Apple Music

bbno$ Essentials

Amid an extremely crowded online DIY-rap landscape, Vancouver MC Alexander Gumuchian—a.k.a. bbno$, a.k.a. baby no money—has stood out by virtue of his cheeky sense of humor and playful productions. His massive 2019 single “Lalala” epitomizes his easygoing appeal, as he vocally mimics the cadence of a breezy Spanish guitar line to produce an earworm for the ages, while “Nursery” updates several classic children’s sing-alongs for an adults-only audience. And like many funnymen, bbno$ does some of his best work as a double act, providing the irreverent counterpoint to deadpan Minnesota rapper Yung Gravy on their frequent collaborations.