Annika Norlin is the artist behind Hello Saferide and Säkert!, performing both in English and her native Swedish respectively. Norlin deals in clever, left-field pop that brims with ringing guitars and endearing handclaps—led by her delicate, breezy vocal that recalls fellow traveller and sometime-collaborator Jens Lekman. Norlin's outlook is inclusive and, despite it all, upbeat—her attention to words sits at the fore, with a published book of lyrics attesting to their importance. The music is bright and chirpy, with both sound and lyrics shaped by her belief in looking at the bright side.