Alpha

Alpha is a space for redefining the meaning of a woman’s power. Power doesn’t have to be about fighting, standing up, or changing history. The power of these artists lies in their existence. From there flows truth, authenticity, vulnerability, nuanced representation. With “LATINA FOREVA,” KAROL G celebrates the sex appeal of Latina women. In the proud, potent 2000s-style perreo throwback, the Colombian superstar—who proved herself as a reggaetón powerhouse long ago—reinforces everything fans have come to love from her invaluable contributions to the genre. Enter Alpha now and add it to your library to keep in touch with the women making music on their terms, uplifting one another and challenging notions through the simple matter of being. Now, that’s real power.