Editors’ Notes A$AP Rocky is at the forefront of New York hip-hop's next generation. Despite hailing from the Big Apple, Rocky gained attention for his use of Houston slang and sound. The fashion-forward Harlem rapper captivated audiences with his singles "Peso" and "Purple Swag," and later his debut mixtape Live. Love. ASAP. He followed with his A$AP Mob's Lords Never Worry the next year. His unique sense of style has earned him clout in fashion circles. Long. Live. ASAP spawned the platinum hit "F****n' Problems" featuring Drake, 2 Chainz, and Kendrick Lamar.