Pianist Yeol Eum Son has succeeded not only in the institutional worlds of competition prizes and concert bookings but also in the populist arena of online streaming services, where her 2011 performance of Mozart's Piano Concerto No. 21 in C major, K. 467, at the Tchaikovsky Competition has amassed more than 21 million views. At 18, Son made a major international breakthrough, performing as a soloist with the New York Philharmonic under Lorin Maazel. Son won second prize at the Van Cliburn International Piano Competition in 2009; a recording of her performances there marked her recording debut. In 2021, she released an album of music by jazz-classical fusion composer Nikolai Kapustin. In 2023, she issued a complete cycle of Mozart's piano sonatas.