Sugar Pit

Putting a Gen Z spin on the detached slacker ethos of Beck and Pavement, the brash, sarcastic songs of Sugar Pit resonate from social media to Los Angeles' art collective PSY Sound. The singer/songwriter/guitarist, a working musician since his teens, earned a mainstream breakthrough with 2023's viral "Customer Service," tipping off a groundswell of activity that earned him a major-label deal for his 2024 debut album, Shh…Don't Jinx It.