Lil Bam—born Keshawn Hampton—is an Alabama rapper who gained attention in the South through his project Airport Baby and his frequent collaborations with such artists as Lil Baby and Rick Ross. ∙ He first broke into the mainstream with the Rick Ross and Jucee Froot remix of “Julio,” his 2020 single honoring pro football player Julio Jones. ∙ Goodie Mob’s Khujo recognized Lil Bam’s sampling of their song “Cell Therapy” as “boss,” praising Lil Bam’s ability to keep Goodie Mob’s music relevant in a new generation.