With an airy, breathy voice and a strong ear for production, Colombia's Blessd emerged as one of his nation's hottest artists in the early 2020s, bringing a subtler, more melodic touch to the reggaeton scene. Born and raised in Medellín, he achieved a breakout moment in 2019 with the domestic hit "Una." A prolific 2021 turned him from a local hero into an international presence. Alongside the release of his debut album, Hecho en Medellín, he linked up with Lenny Tavarez and Justin Quiles for the streaming hit "Medallo." His sophomore album, Siempre Blessd, appeared in 2022 and was followed in early 2024 by Si Sabe.