A$AP Mob

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About A$AP Mob

When A$AP Mob emerged in the mid-2010s, their flashy fashion, raucous energy, and unique sound that ignored geographical lines signaled a new era for the boundlessness of New York City hip-hop—and jump-started the careers of two of rap’s biggest stars of the decade. The Harlem crew of rappers, designers, and producers was established in 2006 by executive Steven “A$AP Yams” Rodriguez, a former intern for The Diplomats’ cofounder Jim Jones. A$AP Rocky emerged as the posse’s first star, going viral with “Peso” and “Purple Swag,” two records that melded the Harlemite’s city-bred charisma with Houston’s syrupy beats and slowed vocals. As Rocky released solo projects, crewmate A$AP Ferg began a run of his own with the hauntingly energetic “Work," which appeared on the Mob’s 2012 debut, Lord$ Never Worry (a star-studded remix featuring Rocky, French Montana, Trinidad James, and ScHoolboy Q appeared on his solo debut, Trap Lord). And though it took a decade-plus for him to deliver solo material, A$AP Twelvyy built a core fanbase with his cocky flow on multiple Mob joints. Founder A$AP Yams tragically died in 2015 at age 26, leaving the crew to commemorate his legacy: The Cozy Tapes album series showcases each member’s niche while harnessing their powerful, Yams-curated group dynamic, and the annual Yams Day festival unites the Mob with other artists for a celebration of New York City hip-hop and community involvement. Multiple NYC rap movements have gained steam since A$AP Mob surfaced, but they modernized the genre for the city in a way that will outlast them all.

Harlem, NY, United States

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