You had me at HELLO

You had me at HELLO

As a group formed out of a K-pop competition show, ZEROBASEONE signed an initial contract that is much shorter than the standard term. The nine young members were contracted for a two-and-a-half-year run, which means there’s little time to waste. With their third mini album You had me at HELLO, ZEROBASEONE wraps up their youth trilogy within only 10 months of their July 2023 debut. “Feel the POP” (released in both standard and sped-up versions) is an upbeat UK-garage bop that encourages listeners to let go of their worries and live in the moment, while pre-release single “SWEAT” pairs a “Brr-rup, ba, ba, ba-dum” hook with an upbeat descending-chord chorus to get people on the dance floor. DAY6’s Young K wrote the lyrics for the sweet ballad “HELLO” (the group’s first official fan song: “It's so special between you and me/I wish only for happiness”), while Big Hit producer EL CAPITXN has credits on both high-energy opener “Solar POWER” and feel-good pop track “Sunday RIDE.” The seven-track EP is roughly 20 minutes, and ZEROBASEONE makes use of every minute on the eclectic addition to their young discography. Hypnotic, R&B-infused B-side “Dear ECLIPSE” allows ZB1 a chance to showcase their vocals, using the imagery of an eclipse to sing about a sudden, all-consuming attraction. But, for a dynamic group whose members’ lives changed dramatically with the winning of Boys Planet, the metaphor echoes across their EP and young careers.

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