The Agenda Live is a partner Apple Music video series to The Agenda playlist. It gives standout artists the platform to set out their own Agenda—and match stunning visuals to incendiary live performances. West London’s Central Cee—one of British rap’s most charismatic talents—is next up, with a powerful cut of “Ruby.” “On the street, the odds are stacked against us,” he says. “A few ways to win, and a thousand ways to lose.” “Ruby” (a highlight from debut mixtape Wild West that samples Foreigner’s “Cold as Ice”) drills down into this sentiment, charting the plight of a young girl caught in a cycle of abuse, poverty, and neglect. “Our culture [is] misunderstood, misrepresented,” says Cench. “If you’re not from here, you won’t know what it’s like. Lonely, paranoid, fighting for survival. We don’t blame our circumstances. We take control.” The compelling Agenda Live video is a collaboration with Dir. Lx—the brilliant North London director behind videos for artists including Dave, Tiana Major9, and Unknown T.