NewJeans 2nd EP 'Get Up'
In 2022, NewJeans dropped into the saturated K-pop industry with zero pre-promotion. The music video for “Attention” combined breezy R&B-inspired pop, immaculate Y2K-nostalgic visuals, and the teen-girl cool of Minji, Haerin, Hanni, Danielle, and Hyein. Now they’re back with their second EP, a mini-album featuring six short tracks that reasserts NewJeans’ dominance in the fourth-generation K-pop scene. Sonically, Get Up doubles down on NewJeans’ commitment to noughts-era R&B paired with electronic dance elements. Pre-release singles “Super Shy”—which member Hanni says reminds her of flying through space on a rocket ship—and Powerpuff Girls collab “New Jeans” are peppy, synth-driven bops that fans of “Ditto” will love. But the girls have never been as solemn as they are on “Cool With You,” a UK garage track, and “Get Up,” two songs that could be teasing an evolution of their vibe. Tying the sophomore project together are the versatile, finely tuned vocals of the young members, which continue to elevate NewJeans’ music from forgettable pop to something more textured—and serve as a tribute to the teen-girl interiority that is at the center of NewJeans’ music and story.