Elsmere, Kentucky may not be a world-famous hip-hop mecca, but young spitter E the Profit is looking to change that. The MC offered up a bevy of street-ready tunes on his 2021 debut, E for Effortless, and was celebrated for his charismatic flow and clever rhyme schemes. On the young MC’s sophomore album, 2 Effortless, the Profit blends playful one-liners with deeply introspective narratives to tell his come-up from Bluegrass State baby to one of the hottest rappers out of the South. Throughout the project, E the Profit raps over spare, haunted beats to showcase his ability to spit from the heart or tell day-in-the-life stories with a clever edge. “R.T.T.B” floats along with woozy synths and trap-inspired drums, while the Profit unfurls a barrage of bars about stacking his cash and the ways he’s similar to 50 Cent. No matter the topic, when E the Profit hits the booth, his output warrants attention.