Originally a reggaetón wunderkind, Bronx-born Prince Royce stepped into Latin pop stardom with the success of his sultry 2010 bachata debut—a record that revitalised the traditional Dominican genre by injecting it with New York City swag and smooth R&B vocals. Royce has since helped popularise bachata in the U.S. by singing alongside mainstream powerhouses like Selena Gomez, Snoop Dogg and Pitbull. Earworms like 2013's sunny folk “Darte un Beso” and 2015's clubby “Back It Up” have become global pop sensations, proving the Prince has staying power.