The Turkish pop singer and former model has been making stand-out videos since crooning "Sebebim" (My Reason) on a beach in 1996. She toned down her early Turkish influences and embraced international dance-pop for tracks like "Şerefime Namusuma" (My Honour and Dignity), where well-dressed dudes duke it out in a parking garage, and the luxurious one-woman fashion show seen in "Gölge" (Shadow).