Formed in 2014 by New Orleanian cousins Aristos Petrou (Ruby da Cherry) and Scott Arceneaux ($crim), $uicideboy$ mix the grindhouse trap of early Three 6 Mafia with the anthemic release of 2010s emo-rap: feel-good music for people who feel real, real bad (and kinda like it). Morbid as it is, the material can also be funny, albeit in an irony-poisoned kind of way: On “Paris”, Petrou raps, “Ruby was a motherfucking reject/Then I cut my wrists, and now I motherfucking bleed checks.” But usually it’s just super raw, as on “Kill Yourself (Part III)”, which is a brutal depiction of the throes of depression, or “...And to Those I Love, Thanks for Sticking Around”, Ruby’s forthright reflection on mental-health struggles. They’ve described the project as therapy, and treat it as such—self-releasing music at an almost continuous clip and developing a cultlike fanbase along the way.