Mexican artist Jovanny Cadena y Su Estilo Privado perfected his Sierreño-style playing at parties in Baja California, long before landing his first record deal. ∙ The video for his 2017 regional Mexican love song “Aunque El Mundo Se Oponga” has garnered more than 32 million views. ∙ In 2018, Premios de la Radio, the biggest awards show for regional Mexican music in the US, nominated him in the From Social Media to Radio category. ∙ “Ya No Queda Nada,” Cadena’s 2020 hit about a jilted lover, marked his first entry into the Top 10 of Billboard’s Mexico Popular Airplay chart.