The White Stripes were nothing if not a formal exercise in exploring the possibilities of self-imposed limitation—in instrumentation, in colour scheme, in verifiable biographical information. Since the duo’s dissolution in 2011, Jack White has continued playing with form (and colour schemes), from the just-one-of-the-boys-in-the-band vibes of The Raconteurs to 2022’s sonically experimental Fear of the Dawn and its more restrained companion Entering Heaven Alive. Despite—or perhaps to spite—those who longed for a simpler, noisier, more monochromatic time, White tinkered away. The rollout for No Name, White’s sixth solo album, was characteristically mischievous: It first appeared as a white-label LP given away at Third Man Records before being posted online without song titles, sparking an excitement that felt fresh, largely because the sound did not. Meg White is not walking through that door anytime soon, but the 13 tracks here channel the unadorned, wild-eyed ferocity of the band that made him famous more efficiently and consistently than anything he’s done since. There’s plenty of swagger from top to bottom, but most of all there’s hooks: big, fat, noisy guitars played in the catchiest combinations possible. “That’s How I’m Feeling” may not relieve “Seven Nation Army” of its ubiquity anytime soon, but it is a ready-made capital-A anthem with a euphoric jump-scare chorus that sticks on first listen and doesn’t get unstuck. “Bless Yourself”, “Tonight (Was a Long Time Ago)” and “Number One With a Bullet” are just as infectious, while “Bombing Out” may be the fastest, heaviest thing White has ever put out in any of his many guises. The casualness of it all is a flex—as meticulous and exacting as White can be, No Name’s modest arrival is a reminder of how easily he could have kept churning out earworm White Stripes songs. Good for him that he didn’t want to; good for us that he does now.