For the laid-back Thai rockers of The Richman Toy, it's all about making a special audience connection. That desire to resonate with fans prompted the four-piece to make a stylistic shift midway through its lifespan—from '70s-style country music to electrifying rock 'n' roll. Legions of newfound fans were soon packing live shows filled with melodies rooted in soulful rhythms and traditional Thai musical elements. Sing-along lyrics have only pulled more listeners.