Inexorably tied to Québec’s proud French-speaking roots, musique francophone was born when settlers of New France brought their rich musical traditions to the frontiers of the New World. Often augmented with fiddle or button accordion, singers put a local spin on classic French songs and began creating their own. In the ‘30s, the genre took a great leap forward thanks to artists like Mary Travers Bolduc (known to fans simply as "La Bolduc"), who became a regional star by combining the upbeat traditional folk of her Irish heritage with a distinctive Québécois lilt. In the '50s and ‘60s, Musique Francophone exploded into the national consciousness with a generation of singer/songwriters who refined their storytelling craft, such as Gilles Vigneault (the composer of Quebec anthems like “Mon pays” and "Les gens de mon pays”), Robert Charlebois, and Claude Léveillée. 1969 also saw the inaugural Festival international de la chanson de Granby, a festival of Musique Francophone songwriting that has thrived in the half-century since.