Diddy Essentials

Diddy Essentials

Balling out of control at all times, Diddy rocks the mic with the swagger of the self-made mogul, inviting you inside a nonstop party fuelled by glorious excess. Debuting as the shot-caller behind the Bad Boy empire, the producer-turned-rapper transformed hip-hop into a paradise for playas, digging in the most expensive crates for vintage hooks too catchy to resist. Diddy's early hits are custom-built to get you hype, whether he's revelling in his own regal dominance over an old-school groove on “Can't Nobody Hold Me Down” or shrugging off the haters while bouncing along to the bruising funk of “Bad Boy for Life”. Reinventing himself as a suave but sensitive elder statesman in the 21st century, he revealed the raw and real emotion lurking behind his celebration of flash and cash, baring his soul while keeping it lit on wounded R&B joints like “Last Night” and haunting electro anthems like “Coming Home”.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada