Vibrant indie pop ensemble Joe Hertler & the Rainbow Seekers formed in 2010 in Mount Pleasant, Michigan. Hertler, a student at Central Michigan University at the time, began performing his songs acoustically around mid-Michigan, collecting bandmates along the way. Splitting time between his songwriter and DJ'ing electronic sets, Hertler's eclectic influences can be heard in his band's diverse sound, which pulls elements from folk, funk, '90s R&B, soul, and dynamic indie pop. After a handful of solo acoustic efforts, Hertler teamed up with bassist/producer Kevin Pritchard and a newly expanded crew to record the first release under the Rainbow Seekers banner, 2011's On Being. They spent the next couple of years touring and gigging the Midwestern festival circuit, eventually relocating to Lansing, Michigan. Shortly before completing work on their second album, they were picked up by Universal affiliate Bad Mascot Records. Their sophomore LP, Terra Incognita, was released in early 2015. ~ Timothy Monger