Using vintage blues and soul as their musical foundation, Southern Avenue brews a sound inspired by their home base of Memphis with ingredients from around the world. Lead singer Tierinii Jackson takes inspiration from soul divas of the '60s and '70s, as well as contemporary R&B artists, while guitarist Ori Naftaly plays blues-influenced leads filtered through the swagger of rock & roll. The group's blues-plus-soul formula was introduced on their self-titled 2017 debut album, while funkier rhythms filled out the attack on 2019's Keep On. In 2021, the group issued the Steve Berlin-produced Be the Love You Want.