A native of Hermosillo, Natanael Cano is both the face and the voice of corridos tumbados, one of the most prominent sounds in a wider youth-driven movement retooling the música Mexicana tradition for the hip-hop generation. In a genre that values authenticity, the Rancho Humilde artist with the Bad Bunny co-sign exudes a raw honesty that’s more fresh and irreverent than most of his peers. His somewhat nasal, devil-may-care vocal delivery on tracks like “Disfruto Lo Malo” and “Pacas Verdes” feel strikingly world-weary coming from someone so young. Whether on acoustic cuts like “Amor Tumbado” or full-blown trap singles like “Arriba”, his relatable lyrics connect with audiences with their frank depictions of drugs, street life and matters of the heart.