Verve: Jazz in the '50s
Apple Music


In 1956, jazz producer Norman Granz made his third attempt at founding a successful jazz label, and the third time turned out to be the charm. Verve was initially a showcase for Ella Fitzgerald, who he was managing at the time, but everyone from Stan Getz to Count Basie made landmark albums for the label. Verve's roster ultimately encompassed bop, cool jazz, pop and much more. Explore the sound of this legendary label.