Simpson Ahuevo began rapping on the streets of Hermosillo with the city’s resident crew Ataque Furtivo del Desierto. From early freestyles in 2001 to releasing his first album Lo mejor es diario in 2007, he built his career on genre-shifting insouciance and vivid lyricism. Whether he’s allying with Mexico’s LGBTQ community via poignant love song “Duele” or trading brutal bars on “Corre” with fellow emcee Alemán while condemning police violence and political corruption, the Mexican rapper always makes music with clear intentions.