A recording-studio video of Dhanush singing the irresistible "Why This Kolaveri Di" (Why This Killer Rage, Girl?), from the thriller 3, made this Bollywood composer an immediate viral star. He maintained his momentum with songs like "Enna Solla" (Thanga Magan), a bucolic accompaniment to domestic bliss, and "Boomi Enna Suthudhe," for a montage of Ethir Neechal's sophisticated slapstick.