30 Roc: Behind the Boards

Apple Music Hip-Hop

30 Roc: Behind the Boards

Samuel Gloade, a.k.a. 30 Roc, may be a Bronx-born producer, but that doesn’t mean he relies on classic boom-bap drums to build his beats. Instead 30 Roc brings the melodiousness of mid-2000s rap to contemporary stars like Cardi B and Roddy Ricch. On Ricch’s “The Box”, Roc builds his beat around a stirring orchestral sample, while on “Bartier Cardi”, he and Cheeze Beatz create the purring synths from scratch, upping the track’s seductive appeal.