Selfmade Records shaped the German rap scene for 18 years like few other labels, holding the status of one of the most successful indies in Europe for five consecutive years. Upheld by 12 No. 1 albums, it established artists such as Kollegah, Genetikk, Casper, Karate Andi, the 257s, and many more. In 2022, founder Elvir Omerbegovic decided to shut it down, ending its extremely successful journey. Selfmade is dead! Long live Selfmade! (From the label)