So Cow

Latest Release

About So Cow

Brian Kelly, the Irishman buried within the So Cow moniker, crafts chaotic indie pop (noise pop doesn’t quite capture it), rich with awkward tales of stumbling love underneath billboards, through pop songs, or just anywhere that hearts may collide. Kelly began self-releasing his own lo-fi warblings (think Slanted & Enchanted pumped up with Buzzcocks riffs), in the mid-2000s, building up a solid buzz through international touring. In 2009, the Tic Tac Totally label gathered up the best of these home-brewed recordings; the self-titled compilation earned Kelly critical praise, including a thumbs-up from indie rock tastemakers Pitchfork.

Seoul, South Korea