Reggie and the Full Effect

James Dewees, who drummed for metalcore innovators Coalesce and played keyboards for the emo heroes Get Up Kids, also happens to be the mastermind behind the emo/synth Reggie & the Full Effect. Surrounding himself with false personas, Dewees delights in pranks like naming the debut album GREATEST HITS 1984-1987, and calling the follow-up PROMOTIONAL COPY, both of which confused retailers. Recent albums like SONGS NOT TO GET MARRIED TO and LAST STOP: CRAPPY TOWN let the mask slip, revealing the hurt beneath the playfulness.