About New Politics
A high-energy Brooklyn-by-way-of-Denmark alternative rock outfit, New Politics specialize in a versatile amalgam of punk, pop, rap, and electronic dance-rock. Emerging in 2009, the band found success early on with the singles "Yeah Yeah Yeah" and "Harlem," both of which appeared in popular video games and commercials. After issuing their eponymous debut album in 2010, the group released a handful of well-received major-label LPs, including 2013's chart-topping A Bad Girl in Harlem, before moving over to Big Noise Records for 2019's slick An Invitation to an Alternate Reality.
New Politics formed in Amsterdam in the late 2000s around the talents of vocalist David Boyd, guitarist/vocalist/keyboard player Søren Hansen, and drummer Poul Amaliel. The band's boisterous sound (Boyd specializes in wildly unpredictable stage posturing) eventually caught the ears (and eyes) of RCA, which signed the group in 2009. Fearing American anonymity, the band relocated to Brooklyn, New York, where they released their self-titled debut full-length in July 2010. Their sophomore effort, A Bad Girl in Harlem, followed in 2013, and their single "Harlem" received a number of prominent placements, among them a Taco Bell commercial, several trailers for the film Frozen, and the Guitar Hero Live video game.
After switching over to Warner Bros.-affiliated label DCD2 Records, New Politics released their third LP, Vikings, in late 2015. In early 2017, after spending two years on the road, the group released a new single, the uplifting "One of Us," with the full-length Lost in Translation arriving later that October. In 2019, the band issued their fifth long-player, An Invitation to an Alternate Reality, which introduced elements of rap and modern pop into their oeuvre. ~ Timothy Monger