Melleefresh, one of the working names of Melleny Melody, is a dance-pop diva, singer, songwriter, DJ, promoter, club manager, and over the top performer who is an icon in the Toronto dance and club scene. She is the founder of Play Records and its subsidiary PlayDigital, and was even a voice of a Care Bear in an animated television series based on the stuffed toys. In 2008, Melleefresh scored a Juno Award nomination for the track "Afterhours," a collaboration with fellow dance music icon Deadmau5. ~ Chris True