Better known as Ladbaby, Mark Ian Hoyle is a British Internet celebrity and lifestyle blogger. He initially gained fame along with his wife and children by posting videos online about their life together. Ladbaby garnered wider attention after scoring five consecutive U.K. Christmas number one singles, including 2018's "We Built This City," 2019's "I Love Sausage Rolls," 2020's "Don't Stop Me Eatin'," 2021's "Sausage Rolls for Everyone," and 2022's "Food Aid."