Jeleel Yussuf, better known as rapper and producer Jeleel, made his debut in the late 2010s, utilizing his powerful vocals, Auto-Tune, and "hyper rap" beats to deliver an electronically driven take on the genre. His explosive social media output and larger-than-life persona helped propel breakout single “Dive In!” to viral success on video platform TikTok, bringing his booming sound to an audience of over 50 million.